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Home > Archives for Christopher Desler

Christopher Desler

About Christopher Desler

Manages sales operation and staff of 30 sales agents in the US market. Researches and develops new products as part of a team of leading product developers at the top end of the floor covering market. Develops and expands marketing opportunities, educates retails sales and interior design professionals.

Image shows female customer in carpet showroom looking at various samples

How Do You Source Products for Your Clients?

Design Centers around the country seem to be the alternate or secondary destinations for designers in search of products and solutions for their projects. Of course, they are still a viable source for some designers but there is a steady decline in traffic in these facilities. Where are designers turning to for inspiration and to … [Read more…]

Image shows group of millinials overlooking city skyline.

Targeting the Affluent Millennials

As the population ages, new purchasing groups and profiles develop; older clients with more traditional values age and leave the design market, younger clients with fresh ideas emerge. Consider this as both a challenge and an opportunity.  Most traditional customers valued long-term relationships with both their designer and the products they purchased from art to upholstery. … [Read more…]

Image of fireworks in the night sky.

A Wish for All

It’s that time when we take notice of the 2015 year coming to an end, while planning with anticipation for the year ahead. We look back on our accomplishments, our goals met or exceeded. We revel on thoughts of the friendships made, the additions to family, and the business contacts created. We remember the funny … [Read more…]

Color discontinued in 2020 - Bellbridge Mirador White 5214W shown with chair and scarf.

A blank canvas

Have you noticed today’s interiors? Most all have colors black, gray, or white as the backdrop. Even Benjamin Moore’s Color of the Year 2015 is white; as I am sure you have seen at your local paint store and in design magazines. To coincide with today’s interior canvas, there has been increasing demand for clean, … [Read more…]

Hensley, Navy - Image credit: Digs Design, Newport, RI Hensley is a plaid design having 3 colors. Image shows Hensley rug in bedroom setting with furniture.

Flatwovens – Like?

Flatwoven carpets are taking the design market by storm! Ranging from simple textures to complex designs, flatwoven styles capture the cleaner essence of today’s interiors. They are fresh, are easily adapted to area rug fabrication- bound, serged, or finished with a simple or decorative binding tape and look fabulous on stairs, although not all flatwoven … [Read more…]

Image of a Modern-Living-room with various furnishings and decor.

Changes in Design and Purchasing Channels

Today’s clients are different. Trends are different. Spending patterns are different. But these are expected changes in a new economic climate. Two significant changes are how design is viewed by clients and the ways in which products are purchased. Many of today’s clients view design with a longer-term vision; clean color, more familiar style, perhaps … [Read more…]

Savina, Color: Lt Green 13/ 5744 featured in living room with furnishings .Savina Lt Green is fabricated with 2 yarn colors. lt green and white that create an intricate small diamond motif.

The Coalescing of Design

co a lesce: to blend or come together Less than a decade ago each region of the US could be identified by its use of color, texture, pattern and design elements. With the advent of well published “celebrity” designers, specialized home design media, mega home design retailers- from low to high-end, and the growth of … [Read more…]

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